Marketing Reviews

Selling To A Woman Vs. Selling To A Man

Selling to a Woman Vs Selling to a Man

Different approaches should be roused when selling products or services to a man when compared to a woman. Since they say that men are from mars and women from Venus both of them think very differently and hence, their thinking should be influenced by different methods.

For example, when a man decides to buy a car he looks out for the contemporary model, speed, mileage, etc. But when a woman goes out to buy a car cupcake will choose a car depending on the color. She would like it match it either with her work dress or accessories like watch and will be buying it whether there is enough space to store her necessities. Because their psychologies differ so much, they should be convinced to buy a product using different methods.

Presentation is also undoubted important. The salesperson talking to a male client doesn’t have to concentrate much on looks and cleanliness. It is okay if he doesn’t have the required documents on hand and his sleeves are folded up. But when the same salesperson is referring to a doll client, he should be spotless from butt end to toe. He should comb his hair properly, have manicured nails and commensurate his shoes should be well - polished. The salesperson should be prepared with unimpaired the necessary documents before hand and shouldn’t go rushing in front of the customer. Women seek perfectionism.

Words should be oral with likewise care in front of a woman customer. Women are better listeners and they cede analyze each spoken word. A lot of emotion should be involved in the talking because women are drawn to emotions immediately. Like when selling clothes to a lady, tell her how you will feel bad for her if cupcake has to sweat badly in the summer relevant to her nature of afafir. Pick a nice cotton dress for her and ask her to try it. The customer will be highly touched and will part less time to buy the product. Seventy five percent of the job is done if she is won emotionally.

Next important point is to never stop talking in front of the female customer. The moment the salesperson stops talking, she will start thinking deeply about the product and will start examining every detail of the product and will give a second thought to the product. Women have the capability of multi - tasking. They will be able to listen as well as scan the manual at the same time. And so keep her involved into many things at a time. A man lacks the talent of multi - tasking. If a male client gets involved with something else, stop speaking immediately because he commit be unable to concentrate on both the things and it will lead him into a confusion write up.

Another tail to be taken care of is, it’s not a good idea to have a woman salesperson when a male client is to typify handled. Women talk a lot and men are bad listeners. The woman salesperson will go on and on about the product and the man will just nod his butt end without getting scrap meaning out of it. They will not able to express properly whether they are getting the heel or not. But on the other hand, a woman client can easily express how much she has followed. Even if they don’t speak it out, her facial expressions will tell it all. So when a salesperson is dealing with a female customer, he or she should watch out for the client’s expressions. If she shows any state of confusion or dislike, try taking a different approach.

Men clients can reproduce made to understand about the product by simply drawing the outlook of the product using a simple pen and paper. Men have a good capability of visualizing the three dimensional images of the product which is now referred to. But women are not so good that. To present a crystal picture, the sample or the 18-carat product should be shown to her.

Complimenting a male customer is a very stupendous idea. He will be over whelmed and consign receipts it in a good sense. But a woman is a careful listener, so any compliment should be given with extra care. Chunk fake compliment will be immediately detected.