Marketing Reviews

Marketing Management

Marketing Management

Marketing management involves choosing target markets that not only get new customers but also retain the existing ones. It is a business subject, which is based on research and study of practical applications of marketing techniques and management of the marketing resources. The individual who excels in this field is known as marketing manager. The activity of the marketing manager is to influence the timing and level of customer demand so as to help the sales. It actually depends on the size of the business and environment in the corporate industry. Like if he is working in a huge production company, he will be the general director of a particular product category assigned to him and he will be responsible now profit and loss with respect to the product. And in small business able is no marketing boss as his job is moved over by the partners of the company.

Creating and communicating best customer values responsibility increase the number of customers. The steps taken and resources utilized to maintain existing customers and get new customers fall below marketing management. The scope is quite large because it not only consists of developing a product, but also retaining it. The term marketing management has innumerable definitions. It actually depends on individual firms and how the marketing department functions and activities of other departments like operations finance, pricing and sales.

Before deciding about a marketing strategy, the company desideratum do an in - depth muse about their business, and the market. This is position marketing management merges with strategic planning. Usually the marketing strategies are of three types, customer analysis, company analysis and competitor analysis. Using the customer analysis, the market is broken down into different types of customers. The marketing management realizes the characteristics and other variables of each group. They are geographical location, demographic, customer behavior pattern and need. Like a group of people can be recognized who can be less price sensitive, purchases often and are growing. Such groups can be worked on by heavy investments as they are worth the money and day. They cannot only retain selfsame customers and make new customers in this group but they can go to the very extent of turning back customers who don’t belong to this group. Understanding the needs makes customer’s expectations to be met per their satisfaction, better than the competitors, which will lead to higher sales and open account.

Company analysis highlights the cost structure and resources of the company and cost mindset when compared to competitors. The accounting executives use it to learn about the profit earned by a particular product. From time to time, audits are conducted to study about the strengths of various brands of the company.

Marketers using competitor analysis build detail customer profiles. It gives a clear picture about the strengths and weaknesses of the immovable, when compared to a competitor. The competitor’s cost structure, resources, competitive positioning, degree of vertical integration, product differentiation, and profits are studied in detail and are compared to what company is doing in those regards.

The marketing management to do marketing reconsideration carries out marketing research. The most common of such researches are qualitative marketing research, quantitative marketing research, experimental techniques and observational techniques.

After all the studies and researches are conducted, its easier for the marketing manager to make skilful decisions and they then can design a marketing strategy to increase the profits and revenues of their company. The other goals can be profit over the lasting run, market share, and revenue growth.